bat south africa - Our principles and standards



Our actions - and those of British American Tobacco Group companies worldwide - are guided by a set of key principles and standards.

Statement of Business Principles

The Statement of Business Principles forms the basis on which we run our business in terms of responsibility. It consists of three Business Principles: Mutual Benefit, Responsible Product Stewardship and Good Corporate Conduct, and 18 Core Beliefs.

PDF: Statement of Business Principles - Statement of Business Principles (270 kb) Opens in new window

Standards of Business Conduct

The Standards of Business Conduct are an integral part of the Group’s governance and, together with the Business Principles, underpin our commitment to high standards of corporate responsibility. 

PDF: Standards of Business Conduct 2011 - Standards of Business Conduct 2011 (764 kb) Opens in new window

International Marketing Standards

The International Marketing Standards (IMS) set down detailed guidance on all aspects of tobacco marketing, from print, billboards and electronic media to promotional events, packaging and sponsorship. 

PDF: IMS - International Marketing Standards (96 kb) Opens in new window

Employment Principles

The Employment Principles we adhere to build on our commitment to good employment practices and workplace related human rights. 

PDF: Employment Principles - Employment Principles (31 kb) Opens in new window

Philosophy for Supplier Partnerships

The Philosophy for Supplier Partnerships is a Group statement on supply chain management which builds on the Business Principles and governs our supply chain practices.

PDF: Philosophy for Supplier Partnerships - Philosophy for Supplier Partnerships (90 kb) Opens in new window

Environment, health and safety

We aim to apply the best international standards of practice relating to the health and safety of employees at work and non-company personnel on company premises and the conservation of the physical environment, and to give a high priority to these activities.  See Environment, health and safety

You can learn more about British American Tobacco's policies on Corporate Governance and standards of corporate behaviour on the Group's website Opens in new window.

For more information on principles and standards, visit the Group website Opens in new window.


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Page last updated: 02/09/2011 13:44:17 GMT